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Entrepreneurially Thinking

Nov 1, 2019

ETHINKSTL 146: Betsy Nacrelli |Collections by Joya

[Season 12, Episode 2]

Joining us today is Betsy Blancett-Nacrelli, ​ Founder of Collections by Joya. Betsy's lifelong passion for Women empowerment and her 14 years of experience in international retail and design, afforded her many opportunities to travel to amazing places such as Istanbul, Bali, and India where she fell in love with the vast selection of artisan jewelry. Founded in 2016, Collections by Joya continues to grow and inspire women all over the world. Betsy believes fully that when women support each other, incredible things can happen!


In this episode:   

Betsy tells us about how her journey in product development and design in the furniture industry turned into a whole new journey in jewelry design and development which Betsy has since turned into a full-time career and business.

 Betsy fills us in on the long line of entrepreneurs with her family and how she knew from a very young age that she too wanted to be an entrepreneur. She talks about the long line of leaders who taught her the many principles of business such as retail to product development and supply chain management. 

 Betsy discusses the process of testing the market and the conclusions she reached formed that process and how testing helped her have a better understanding of the needs of the market. She also gives us some insight into the testing timeline.  

Betsy tells us about the growth of Collections by Joya and how with a lot of support from family and friends she was able to grow from a company of 1 in her home to a company of 12 in a studio here in St. Louis, Missouri. 


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